Aruka was born out of my own personal restoration journey.

After 26 years in the corporate world – much of it in leadership roles across IT, franchising, and operations – I began to realise that something had shifted. What once felt fulfilling no longer held the same meaning. The success I had built began to feel like a structure without a foundation. It was in that moment of questioning that I discovered the world of reinvention  and coaching.

Becoming a certified Reinvention Practitioner opened the door. But it wasn’t until I trained as an Integral Coach that I understood what had been missing all along.

Coaching didn’t just offer a new skillset – it offered a new lens through which to see myself, my work, and the men around me.

As I journeyed deeper into my own coaching work, I realised that the discontent I felt professionally was only part of the story. Many other aspects of my life were also calling for change – from how I related to others, to how I led, to the identity I had crafted to be ‘successful.’ I was fortunate to have a trusted coaching community and a strong spiritual foundation to support me during that time.

But what struck me most was this: if I, with all my access to networks and support, found this season so disorienting, how many men were navigating it alone?

This became the foundation of my individual coaching practice – to support men in midlife who, like me, are ready to trade performance for purpose. Men who have followed all the rules of success, only to wake up and wonder, “Is this it?” Men who long to rediscover their identity, restore their relationships, and lead from a place of presence rather than pressure. Too often, men are offered very little support in midlife – their emotional needs hidden under layers of responsibility, conformity, and silent struggle. At Aruka, we begin to change that.

At the same time, I began to reflect on patterns in my corporate journey. Time and again, I had been deployed into underperforming or disconnected teams – sometimes lacking
leadership, sometimes operating in silos, often misaligned with the broader organisational culture. My role was to bring clarity, cohesion and momentum. I loved this work. No two teams were ever the same – each one required curiosity, humility, and a tailored approach to restore their unity and potential.

This is the second specialisation of Aruka – restoring teams to health, alignment, and performance. I partner with businesses and leaders who are willing to confront dysfunction, rebuild trust, and re-establish a shared sense of purpose. This work is not about quick fixes or cosmetic change. It’s about doing the deep, human work that allows teams to thrive sustainably.
In both individual and team coaching, Aruka is rooted in the same conviction:

Restoration is possible.
It’s not about going back to who you were – it’s about becoming who you were meant to be.