You could say Aruka was born twice.

First, it was born in me — during a quiet season of internal unrest. After 26 years in the corporate world, I had everything that was supposed to matter: a leadership title, financial stability, a track record of success. But something was off. My life was full, but I felt empty. What once energised me began to feel hollow. I was moving fast but losing touch with myself.

And then one day, while struggling to write a board report I couldn’t connect with, I turned around and looked at my bookcase — a bookshelf that had always grounded me. I noticed there were only two IT books on those shelves, neither of which I’d ever read. The rest? Four full rows on faith, self-development, purposeful businesses, strong team cultures, and the psychology of growth. That’s when it hit me: I wasn’t burned out from working too hard. I was burned out from living out of alignment.

That moment sparked a deep personal reinvention. I mentally let go of the dream of the corner office, became a certified Reinvention Practitioner, and later trained as an Integral Coach. But more than credentials, what I found was a calling: to walk with men and teams who, like me, were tired of pretending things were fine. Who sensed that success had cost them something — and wanted it back.

Throughout my corporate career, I had often been called into fractured environments — underperforming teams, leadership vacuums, cultural drift. My job wasn’t to micromanage; it was to restore. Restore clarity. Restore cohesion. Restore direction. What I didn’t realise at the time was that these professional patterns mirrored my own inner work.

As I journeyed deeper into coaching, I began to see the common thread: teams, like men, often appear “functional” on the outside while quietly unravelling on the inside. The real work isn’t about new strategy — it’s about realignment. Reconnection. Truth.

That was the second birth of Aruka — not just in me, but for others. A place where men in midlife, and leaders navigating team dysfunction, could find honest, intelligent partnership for the journey back to themselves..

We work with men who’ve ticked all the boxes — career, family, responsibility — and still find themselves asking: Is this it?They’re not looking for hype. They’re looking for honesty.

At Aruka, we offer a space where men can shed the pressure to perform and reconnect with who they are beneath the noise. It’s confidential. It’s faith-rooted. And it’s deeply personal.

We don’t fix men.We help them remember who they were before the world told them who to be.

We work with founders, directors, and leadership teams who feel the weight of drift — when a business looks fine on the surface but feels fractured underneath.

We don’t offer silver bullets. We offer structure, strategy, and soul — helping teams re-establish trust, shared purpose, and the kind of culture that doesn’t just perform but sustains.

At Aruka, we don’t do surface-level alignment. We go to the root.

People and teams aren’t broken. They’re just disconnected from design. We don’t discard the past. We build from it — toward the truest version of self and purpose.

“What if your future success lies not in striving for something different, but in returning to what you were always meant to be?”

We don’t coach masks. We coach men and teams ready to get honest. No posturing. No pretending. Just compassionate candour, and space to show up real.

“We don’t coach roles. We coach people.”

This work is not soft. It’s sacred. We walk alongside our clients — but we don’t carry them. Change requires courage, vulnerability, and action.

“The path is yours to walk – but you don’t have to walk it alone.”

Faith, calling, and meaning sit quietly at the centre of our work. We help people lead not just from expertise, but from essence.

“We restore not just what you do – but who you are, and why you’re here.”