Aruka Coaching

Supporting

Successful men reclaim purpose, confidence, & clarity in midlife
And SME's & teams restore what matters – connection, purpose, & performance

Why Restoration?

Aruka  is a Hebrew word meaning restoration  – a return to healing, purpose, and renewal.
When I began my coaching journey, I imagined my work would be about helping people become whole. But early on, I was invited to consider a deeper truth: we are already whole. We may be wounded, disconnected, or misaligned
– but we are not permanently broken. We may feel fractured or lost, but restoration reminds us that healing is always possible.

This was the seed from which Aruka was born.
Throughout life, parts of ourselves can become buried or forgotten – shaped by social expectations, family roles, professional pressures, or painful experiences. In pursuit of belonging or success, many of us trade authenticity
for acceptance. We suppress the parts that don’t fit. Over time, the life we build may look impressive from the outside – but it may no longer feel true on the inside.

Restoration is the journey of returning to who you were created to be.

My work focuses especially on men in midlife leadership – men who have reached success but now feel a quiet disconnection, a loss of identity, or a longing to rediscover purpose. I support them to realign with their values,
reclaim their voice, and remember what really matters. This is not reinvention for the sake of change – it is a return to authenticity.

While my focus is on men in midlife leadership, this work is for anyone who feels the quiet ache of disconnection – who senses they’ve drifted from who they truly are and longs to find their way back. If that’s you, you’re welcome here.

Teams Drift Too – and They Can Be Brought Back.

By the time I’m invited in, most teams I work with have already been successful. Something has simply shifted – internal dynamics, leadership clarity, strategic direction, or relational trust. The result? A team that once thrived is now fragmented, disillusioned, or underperforming.

My role is to guide teams through the process of restoring unity, clarity and purpose – reconnecting individuals to one another, the team to its shared goals, and the team as a whole to the wider organisation. It’s a journey of rekindling trust, co-creating new standards, and building a rhythm that leads not only to performance improvement but cultural renewal. This too is restoration.

Whether in an individual or a team, restoration begins with awareness – a quiet knowing that things are not as they could be. This is followed by courageous intentionality – choosing to begin the work. From there comes the uncomfortable process of truth-telling, letting go, and rebuilding. But the reward is a profound alignment – one that honours who we were, while making us ready for what’s next. Restoration is not a one-time fix. It’s a posture – a way of engaging with the world
I’ve always loved restoring things – homes, furniture, classic cars. But the greatest restoration has been in my own life. Midlife invited me into a deeper internal journey – not to become someone new, but to return to the man I was always meant to be.
That’s why I do this work.

Because restoration matters. And it’s never too late to begin again.

Client Stories of Restoration

“Over the years I’ve collaborated and worked with Pat in several projects, teams and business units. He brings a calmness and voice of reason to the table. He thinks clearly, helps you to unpack the task and challenge with clear focus and to put structure to the outcome that solves Matters for the future not only the now. As a business coach he has years of corporate experience and understands the business world intimately. Definitely hight recommend any business, big or small to engage with him to assist in crafting Business plans and change management.”
Leonard
Operations Executive
“Working with Patrick as our Team Change Coach was truly transformative. He helped us rebuild from the ground up—putting clear systems and structures in place that strengthened our foundation. His thoughtful approach and fresh perspective on key topics allowed me, as a leader, to gain clarity and a deeper understanding of my team. Most importantly, Patrick created an environment where trust could grow. He shifted mindsets, encouraged inclusivity, and reminded us that everyone has a seat at the table. Our team has flourished since, and it all began with Patrick’s impactful guidance.”
Emsie
Head of Department
“I started this journey curious and eager for guidance to help me grow in my role. I expected direction from the outside, but quickly discovered the answers were within me—Patrick simply helped me uncover them. What I thought would be professional development became deeply personal. The process was humbling, empowering, and transformative. With a supportive yet challenging approach, Patrick helped me confront what was holding me back and connect more honestly with myself. I’ve come away with a renewed commitment to self-growth and a clearer awareness of my impact on others. Patrick’s coaching has helped me uncover a sense of purpose that will shape how I move forward—in work and in life”
Lauren
Marketing Proffessional
“Patrick brings a calmness and serenity to my day; creating a calm and safe space within the madness that seems to be all-encompassing these days. Insightful, experienced, completely professional, rational, calm and spiritual; a tremendously balanced and caring individual who greatly assisted me with a key decision point in my career. The results of which have been life-altering. I remain humbled and appreciative of the times we spend together; and for the understanding, humility and ‘humanness’ that Patrick has always exhibited. Business is so much more than just the numbers; and Patrick always brings a balanced viewpoint incorporating all the other key tenets: familial, spiritual, physical. It’s a pleasure to be able to engage with him across this broad spectrum.”
Craig
VP Sales
“I had the privilege of working with Pat, my life coach, during a challenging period in my life. As my marriage and career were on a downward spiral, I realised I had isolated myself from people, friends, a healthy lifestyle, and personal growth. This approach wasn't working for me, and I needed a change. Pat's calm, caring, and genuine approach awakened a voice within me that had long been silent. His guidance helped me gain clarity, set meaningful goals, and find direction. Through our coaching sessions, I learned to trust my instincts and tap into my inner strength. Pat's compassionate yet direct style allowed me to explore my emotions and beliefs, leading to profound self-discovery and change. Today, I walk as a more confident and empowered individual. Pat's coaching has transformed not only my personal life but also positively impacted my relationships and overall well-being. I highly recommend Pat to anyone seeking meaningful change and growth.”
DT
Global Strategist
“Pat is a massive asset to me with his coaching. He is always picking up on things that I say which I generally do not pay much attention to but are very important in the greater context of the coaching discussion. His wealth of knowledge in a large corporate has been hugely beneficial to my small business as he asks me to think bigger and how to apply the big business to my small business and to break it down into parts we can use and afford. He has made me face my fears and also answer a lot of personal questions that I had not faced up to so that I could move forward as a person. I look forward to working with Pat as his calm and caring nature shines through which makes sharing so much easier”
Gareth
Business Owner
“Patrick has been my life coach for nearly 6 months now, and I can confidently say that he is trustworthy, kind, and caring. Throughout our time together, he has guided me with unwavering support and encouragement, helping me gain clarity about my goals and breaking them down into achievable steps. His approach to coaching has made challenges feel manageable, and he has equipped me with useful tools to help me deal with them. I am grateful for Patrick's guidance and wholeheartedly recommend him as a life coach to anyone seeking positive change and personal growth.”
Lucelle
Missionary
“Working with Patrick has been a life-changing experience for me. He created a space in which I felt ready and open to unpack themes from my personal and work life so as to unlock greater growth for my next decade of output. He is insightful, calm and steadfast in his belief that no stone is too small to turn over in the quest to find meaning for how we behave and show up. His many years of corporate experience give him an authentic edge. He has helped me learn and put into practice tools in the workplace that will make me a better leader. I can highly recommend Patrick as a coach for a purpose driven work life.”
Matt
Retail - Head: Product and Design
“Three months with Aruka shifted me from burned-out IT exec to energized founder planning a purpose-driven startup.” — Pieter E.

“Our leadership team cut decision time by 30 % after the Conflict & Cohesion sprint.” — Ntombi K., COO

Companies we have helped

At Aruka, we are business turnaround catalysts, restoring clarity, unity, and performance for SMEs. 
I coach leaders at all levels toward renewed purpose, confidence, and direction — with a primary calling to men in midlife.

How Can I Help You

When the Hustle Becomes a Haunting
Richard Blake lies wide awake.It’s 3:17am. He turns over carefully so he doesn’t wake Mariska. Her steady breathing is a kind of reassurance – but also a reminder. Of how far apart they’ve drifted. Of how alone he feels even when she’s lying beside him. He exhales.But t...
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We’re Doing Fine… But for How Long?
Author’s NoteRichard Blake isn’t real — but his story is.He’s a composite of the founders, managing directors, and CEOs I’ve worked with over the years — including leaders of teams I’ve engaged with through team coaching. Some of his doubts are also drawn fr...
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From Salary to Soul Work: Reflections on My First Six Months After Corporate
It’s been just over six months since I left corporate life behind. After more than two decades—26 years, in fact—inside large organisations, I took the leap into solopreneurship. I knew the move would be significant, but I hadn’t fully appreciated how deep the shift would run. Leaving corpor...
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Individual Coaching

From Overwhelmed to Empowered: What Coaching Unlocks When the Climb Feels Impossible
Many men ask me how coaching actually helps—and what it’s really like to face change when you feel stuck. Toward the end of this article, I share a piece of my own story—because I believe lived experience speaks louder than theory. If you’ve ever felt overwhelmed by the climb ahead, keep rea...
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What Happened When I Finally Saw Myself as Enough? The Power of Self-Worth
For years, I looked successful on the outside - but inside, I questioned whether I was truly enough. Like many men, I carried the weight of self-doubt, imposter syndrome, and the quiet fear that one day, I’d be ‘found out.’ Yet, here’s what I’ve learned: self-doubt is not pe...
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Purpose Isn’t a Dream - It’s a Choice: How I Reclaimed My Life in Midlife
For years, I built a life that looked successful—career achievements, financial stability, a happy family, and the ‘right’ lifestyle. But increasingly, something felt off. I was surviving, not thriving. Looking back, midlife wasn’t the crisis I had feared; it was an incredible blessing and o...
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Breaking Free from Imposter Syndrome: My Journey to Purpose
In the spirit of vulnerability, I want to share my own experience with imposter syndrome—because for years, I lived it. 💭 The Moment of Realisation Mid-2022, I sat frozen at my desk, struggling to write a report for my executive team. My mind was empty. A thought hit me: I cannot...
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Conformer
‼️Conformer‼️ Building on my previous post, I found myself reflecting on the hidden cost of conformity in a man's life. As I pondered this, Snow’s 1992 hit "Informer" kept playing in my head. That sparked a thought: what if the lyrics were reimagined to explore the struggles of a 'Conforme...
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2025: The Year You Realign Your Leadership and Life ... or ... same old, same old ...?
You’ve returned from a curated holiday, one that looked perfect on social media but left you feeling discontented. As 2025 begins, many men in leadership face an unsettling question: Is this all there is? You may have built a life marked by professional success and financial stability, yet feel a ...
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Breaking Free from the Holiday Cycle: A Leader’s Guide to Everyday Fulfilment
As the year draws to a close, I’m reminded of the excitement I used to feel - leaving the pressures of work behind. Disconnecting from projects, budgets and deliverables, even for a few short weeks, felt like a rare gift 🎁 .It was a time to mend family relationships strained by life’s demands...
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Beyond the Pieces: What Leaders Gain by Uniting Mind, Body and Spirit
Is it possible that your next professional breakthrough depends less on strategy and more on bringing your whole self to the table? For me personally I knew for a long time that my corporate role was not fulfilling me, but did not know what I wanted to do instead. It was only when I integrated ...
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The Secret Fuel of High-Performing Teams: Why Purpose Outperforms Goals
High-performing teams need more than talent, resources, & strategy. What separates truly effective teams is a secret ingredient - shared purpose - the unifying force aligning individuals beyond annual targets. Yet, many teams overlook the power of purpose, mistakenly focusing on business goals, ...
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Hidden Cost of Passive-Aggressive Behaviour in Teams – And How to Overcome It
Passive-aggressive behaviour erodes trust, stifles collaboration, and damages productivity. Unlike open conflict, which at least allows issues to be addressed, passive-aggression festers beneath the surface, creating resentment and disengagement. Left unchecked, it can derail even the most competent...
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